ISSN: 0185-2647
El diseño de un corpus multimodal
PDF (Spanish)

Keywords

corpus design
multimodality
genre
press
advertising

How to Cite

El diseño de un corpus multimodal. (2016). Estudios De Lingüística Aplicada, 46. https://doi.org/10.22201/enallt.01852647p.2007.46.583

Abstract

“The design of a multimodal corpus” is a brief attempt to look at new requirements in design and access for the corpus of the future in the disciplines of linguistics and discourse analysis. As Michael Halliday has stressed; the availability of large corpora for the first time represents a turning point in linguistic science; and corpus linguistics is quickly establishing itself as an important branch of linguistic inquiry with concepts such as “corpus-driven” language study. In this article we look at the requirements of a corpus integrating both verbal and non-verbal (pictorial; audio; cinematic) material; typical of messages in the modern world. Our approach to these requirements is through examples of analysis of a variety of multimodal texts from the press and advertising media. We conclude that future textual corpora should be depositories of meanings rather than linguistic forms; and we stress the importance of genre as an organizational criterion.
PDF (Spanish)
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